Each day, the gaming, sports betting, and lottery industries face the challenge of demonstrating to the public they are responsible organizations operating in society’s best interest. With that daily challenge, WLA (World Lottery Association) member company Lotería de la Ciudad de Buenos Aires (LOTBA) was also faced with rapidly evolving technologies and consumer behavior regarding online gaming. LOTBA wanted to find a way to take that opportunity to leverage those same technologies to expand their responsible gaming program to this new vertical. They also wanted to establish a responsible gaming program and framework that, as a lottery, would allow them to achieve the highest levels of certification under the WLA certification program.