LulaBet Customer Case Study

The Situation

Sports betting start-up LulaBet had a clear goal: They wanted to launch their online sports betting site in South Africa, with their new technology partner Amelco, who would be supplying the sports betting platform for the venture.

The Challenge

The South African market was new to LulaBet and Amelco; both had been looking for the right time and opportunity to enter the market. That meant to avoid wasting time and money, it was crucial to work with a lab who understands the complexity of the regulations in South Africa and has a track record of delivering projects on time and to the high standard required by the regulators.

There was also the challenge of understanding the technical standards for South African sports betting (SANS 1718 Part4). These standards have certain specific requirements, which often means that systems previously certified for other jurisdictions, such as the case with Amelco, need customising or upgrading. However, this was new territory, and their in-house team needed outside expert advice, and they needed it quickly in order to meet their business goals.

For us, there was really only one testing lab we were willing to trust our new venture with, and that was GLI. They have credibility with the regulators in South Africa and were able to deliver on our target dates. The team went above and beyond to get the certification across the line swiftly, the quoting and onboarding process was clear and straightforward, and we expect to be working with GLI on our continued market expansion for the foreseeable future.

—Iain Gutteridge Managing Director

Iain Gutteridge - Managing Director

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The Action

In September 2020, LulaBet and Amelco engaged GLI as their lab of choice to carry out end-to-end platform certification for the South African market.

GLI quickly set up an account team to support LulaBet and was able to streamline the process due to the fact that GLI had previously worked with Amelco in the U.S. market on the certification of their platform. They already had substantial knowledge of the platform and therefore, a thorough understanding of the additional work required to make it compliant for South Africa.

Because of their global experience and in-depth local knowledge, GLI provided world-class advice to Amelco and helped them better understand the specific requirements of the technical standards for the South African sports betting, enabling Amelco to effect the changes quickly.
The advantage of working with GLI is that they have experts across the globe and can leverage work carried out in other jurisdictions, meaning start-ups aren’t starting with GLI from scratch.

GLI is well known and respected by the regulators and has a detailed set of requirements and a tried and tested process for clients to work through. GLI clearly set out the deliverables and the timeline to market to LulaBet and Amelco and provided regular updates on progress. LulaBet and Amelco had daily access to the GLI team to support them through the process ensuring things continued to move quickly and according to schedule.

Results

With GLI’s in-depth knowledge and understanding of South Africa’s regulations, end-to-end certification for the platform was achieved on time and within budget, and the new LulaBet sports betting site is now live in South Africa.

LulaBet

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