iPro Case Study

The Situation

iPro creates online (desktop and mobile) gaming products. In fact, its products are patented and have won several awards. With iPro’s products, casinos and entertainment companies can engage and delight customers everywhere around the clock. Its regulated real money and free-to-play social casino products give casinos turnkey solutions. Having experienced solid growth, iPro wanted to expand into new markets in the U.S. and Canada, while being absolutely certain it would meet the highest possible compliance standards within each jurisdiction it deployed in. This was a matter of ultimate business importance, for iPro as well as its strategic partners. With an aggressive business model ready to execute, the question became which test lab would help iPro meet its goals of speed to market, accuracy, and compliance?

The Challenge

iPro initially chose an alternate test lab to GLI. Unfortunately, that’s where its challenges really began. Suddenly, iPro found itself backsliding against its timeframes and goals. A lack of communication from its initially chosen lab caused panic levels to rise throughout the organization and brought its efforts to a standstill. iPro needed testing done for its remote gaming server (RGS), player account management (PAM) platform, random number generator (RNG), games, KYC controls, and geolocation (in-field); it needed to make a change, and it needed to make it now.

We didn’t realize test labs service could be so good. We were able to say, ‘Here’s what we need from you,’ and GLI’s response was a simple, ‘We’ll take it from here.’ We’ve had nothing but professionalism with GLI."

—Erin Kovnot Director of Compliance
It was exciting and a pleasure to work on this project with the iPro team. When iPro approached us, we listened to what their challenges and needs were, along with timelines and expectations. With that information at hand, our team jumped into action, prepared a plan, supported each other to make the project seamless, and collaborated with the iPro team to get it across the line. Our team was in constant communication throughout the project; therefore, the client did not need to come to us for a status update but rather, us providing them updates at each stage of testing. It was rather GLI that appreciates iPro’s professionalism, trust, and belief in us that made this project even more rewarding."

—Salim Adatia Vice President of North American Client Services

Erin Kovnot, Director of Compliance, iPro

Salim Adatia, Vice President of North American Client Services, GLI

VIEW ALL

The Action

iPro turned to GLI for help. Because of previous delays, time to market (without degradation in quality) was more critical than ever. iPro now had even shorter timeframes it was working against, and GLI committed to meeting those timeframes. The GLI team moved quickly and proactively to address each of iPro’s needs; not just for testing and certification, but for the business as well through regulatory advisory services support that iPro could count on. Using the GLI-19 standard as well as the appointed jurisdictional standards for its target markets, GLI tested iPro’s multi-solution offering against the individual compliance needs of the jurisdictions iPro wanted to enter. Teams across multiple offices were assigned to the project, and a direct technical and commercial line of communication was established so iPro always knew where every piece of the project was at every step of the process. This reassurance was priceless in and of itself.

The GLI-19 Standard

GLI-19: Interactive Gaming Systems is a technical standard based on an extensive review of several key interactive gaming jurisdictions that have experienced success in regulating the inherently complex systems associated with iGaming. It was the first set of common standards for technical regulation of iGaming markets, encompassing the best practices in regulated jurisdictions from the U.S., Canada, and countries across Europe. The latest version, GLI-19 V3.0, represents the most highly developed set of technical requirements and practices available in the gaming industry. GLI-19 is especially important today as many jurisdictions across the globe have a pressing desire to implement internet gaming quickly. GLI-19, and all standards in the GLI library, are examples of how GLI can help its clients succeed in ways no other lab can.

The Results

With GLI’s world-class professionals and efficient processes, iPro’s testing was more accurate and more cost effective, all with better communication than they could have imagined. All testing was completed swiftly, yet thoroughly, and deadlines were met ahead of expectations. As iPro noted, GLI completed the entire project within the timeframe, which was half as much time as the previous lab had spent (without delivering results), ultimately enabling iPro to meet its business goals. As a result of the superior service, iPro is moving all future testing projects to GLI as it continues to expand its business plans to take full advantage of the rapidly evolving online gaming market globally.