By Mark J. Mensik
Recognition. In life, when we reach a set milestone, we want to receive a badge or celebratory acknowledgment of an accomplishment as a reflection of excellence awarded only to those who have achieved a benchmark. That documented and official recognition proves that something of value and merit has been earned as a result of hard work and tremendous effort and is worth sharing with the world. In gaming, attaining certification from Gaming Laboratories International® (GLI) has become that gold standard across the global gaming industry for proof of being recognized with high-quality innovations that have been tested, proven, and trusted. And when gaming suppliers go through the extensive process it takes to ensure such quality in their products, they want to tell the world that their products are ready for the world. For GLI customers, the “Gaming Labs Certified®” mark is the internationally recognized symbol of excellence in the gaming industry. Customers that have had a product or products tested and certified by GLI may apply to use the certified mark, and there is no additional cost to use the certified mark. It’s a mark and symbol of credibility often leveraged for showcasing an incredible milestone of success.
Customers of GLI that display the certified mark have commented that the “Gaming Labs Certified” mark provides immediate credibility and prestige and sets them apart from their competitors because it signifies that their products have been tested and certified by the pre-eminent testing and certification body, GLI, in the gaming industry.
Our customers display the certified mark as a sales tool and as a distinguished form of recognition on websites, marketing materials (printed and digital), tradeshow booths or stands, and mobile applications. When operators and regulators see the “Gaming Labs Certified” mark, they instantly understand that those products come from a trusted source that has been tested and certified under rigorous and exacting standards.
But what does the mark really mean for GLI customers? A lot goes into the establishment of qualifying for such high standards. The program for the “Gaming Labs Certified” mark is managed in a highly controlled manner that is subject to oversight by A2LA, the organization that issues GLI’s ISO accreditation as a product certification body. The ISO accreditation has rigorous requirements for the issuance of certified marks. GLI strictly adheres to these ISO requirements, which means that all applicants are evaluated fairly and impartially, and the integrity of the certified mark is upheld for all users. The Gaming Labs Certified mark has become a mark of achievement that shows your customers and competitors that your innovations are of a higher caliber of quality and rating. If you’ve reached this milestone, it’s time to stand tall and tell the world. Ready to go into new markets or release into your first, go ahead, tell the world you’re GLI ready by showcasing your mark.
Mark J. Mensik is GLI’s Director, Global QMS< Back to All Blogs